Sales Growth Rate

The Sales Growth Rate measures the percentage increase (or decrease) in sales over a specific period. It is a key indicator of how fast a company is expanding its business.

Formula

((Current Period Sales - Prior Period Sales) / Prior Period Sales) * 100

What does it tell you?

Sales growth shows the company's ability to increase revenue. Consistent sales growth is vital for long-term sustainability and typically precedes earnings growth.

Interpretation

High Sales Growth

A high sales growth rate is a very positive sign, indicating strong demand for the company's products or services. Accelerating sales growth (growth rate increasing year-over-year) is even better.

Low Sales Growth

Low or declining sales growth suggests stagnation. The company might be losing market share or the market itself might be saturated.

How to Use It

Tip: Look for double-digit sales growth rates if you are investing in growth stocks. Compare the growth rate to competitors to see if the company is gaining market share.

Risks

Warning: Sales growth alone doesn't guarantee profit. A company can grow sales by slashing prices or spending heavily on marketing, which can destroy margins. Always look at profitability ratios alongside sales growth.